Privacy Notice

Privacy Notice

Effective Date: May 2026

Atarna Incorporation OÜ (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal and corporate data. This Privacy Notice explains how we collect, process, and protect data when you visit our website, open a B2B trade account, or engage in business with us, in strict accordance with the EU General Data Protection Regulation (GDPR).

1. Data Controller Identity

Atarna Incorporation OÜ is the data controller responsible for your personal data.
Registration Number: 17212195
Registered Address: Narva mnt 5, Kesklinna linnaosa, 10117 Tallinn, Estonia.

2. The Data We Collect

As a B2B distribution enterprise, we collect data necessary for commercial operations, including:

  • Identity Data: First name, last name, and job title of corporate representatives.
  • Contact Data: Business email addresses, billing addresses, delivery addresses, and telephone numbers.
  • Commercial Data: Company registration numbers, VAT numbers (e.g., EE102879621), EORI numbers, and trade references.
  • Financial Data: Bank account details and payment history for processing wholesale orders.
  • Technical Data: IP addresses, browser types, and website usage data collected via cookies.

3. How We Use Your Data

We process your data legally and transparently for the following purposes:

  • To register you as a new B2B customer or supplier.
  • To process and deliver wholesale orders, including managing payments and logistics.
  • To comply with legal, regulatory, and accounting obligations under Estonian and EU law.
  • To manage our commercial relationship, including notifying you of changes to our terms or services.

4. Data Sharing and Security

We never sell your personal or corporate data. We may share necessary data with trusted third parties exclusively to facilitate our business operations, such as logistics partners (freight forwarders, couriers), IT service providers, and legal/financial auditors. We require all third parties to respect the security of your data and treat it in accordance with the GDPR.

5. Data Retention

We will only retain your data for as long as necessary to fulfill the commercial purposes for which we collected it. By law, we are required to keep basic commercial and financial records regarding our customers and suppliers for a minimum period (typically up to 7 years) for tax and legal compliance.

6. Your Legal Rights

Under the GDPR, you have the right to:

  • Request access to your personal data.
  • Request correction of incomplete or inaccurate data.
  • Request erasure (“the right to be forgotten”) of data where there is no good reason for us continuing to process it.
  • Object to processing or request restriction of processing.

7. Contact Us

If you have any questions regarding this Privacy Notice or wish to exercise your data protection rights, please contact us via our official Contact Page or write to our registered office in Tallinn, Estonia.

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