Environmental Responsibility

Atarna Incorporation OÜ is committed to conducting business in a manner that protects the environment and promotes sustainable development. As a registered entity within the European Union, we strictly adhere to standard EU environmental directives to ensure our supply chain remains responsible, transparent, and eco-conscious.

Waste Management & Packaging Directive

We comply fully with the EU Packaging and Packaging Waste Directive. In our B2B distribution and logistics network, we actively work to minimize the use of non-recyclable materials. We prioritize the use of recycled, biodegradable, and easily recyclable transit packaging to reduce our overall waste footprint.

Chemical Safety (REACH Compliance)

Operating in the premium skincare, haircare, and fragrance sectors requires strict adherence to safety standards. We ensure that all products distributed through our network comply with the EU REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) regulation. This guarantees that our luxury portfolios are safe for both human health and the environment.

Supply Chain Emissions & The European Green Deal

In alignment with the European Green Deal’s objective of climate neutrality, we continuously evaluate our freight and logistics partnerships. We strive to optimize our transportation routes across Europe and the UK to reduce greenhouse gas emissions associated with the wholesale distribution of our goods.

Promoting the Circular Economy

We actively seek out and prioritize brand partners who share our commitment to the EU Circular Economy Action Plan. This includes championing brands that utilize refillable packaging, sustainable sourcing, and environmentally friendly manufacturing processes.