Protecting Our Partners

At Atarna Incorporation OÜ, trust is the foundation of our business. We distribute high-value luxury skincare, haircare, and fragrance products, which means our brand manufacturers and retail buyers rely on us to protect their commercial interests. We strictly enforce European Union regulations to ensure a secure, fair, and legally compliant trading environment for all our partners.

Brand Integrity & Anti-Counterfeiting

Protecting the intellectual property and reputation of our brand partners is our top priority. We maintain a secure, closed-loop supply chain to completely eliminate the risk of counterfeit, diverted, or gray-market goods entering our distribution channels. Every product we supply is guaranteed 100% authentic, ensuring that retailers receive legitimate goods and brand owners maintain their luxury positioning.

Commercial Confidentiality & Trade Secrets

In accordance with the EU Trade Secrets Directive, we treat all B2B trading terms, pricing structures, and strategic supply agreements with the utmost confidentiality. We use strict Non-Disclosure Agreements (NDAs) and secure digital infrastructure to ensure that our partners’ sensitive commercial data is never compromised or shared with unauthorized third parties.

B2B Data Protection (GDPR)

We handle all business and professional data in strict compliance with the General Data Protection Regulation (GDPR). Whether processing wholesale orders, managing trade accounts, or handling cross-border logistics, we ensure that our partners’ personal and corporate data is securely stored, lawfully processed, and protected against digital threats.

Fair Competition & Anti-Bribery

Atarna Incorporation OÜ operates with complete transparency and integrity. We strictly adhere to EU competition laws to promote fair and open markets. Furthermore, we enforce a zero-tolerance policy against bribery and corruption, ensuring that all business transactions, supplier negotiations, and retail contracts are conducted fairly, legally, and ethically.